Leads, reports and spam

The Leads page

Every enquiry appears under Leads within seconds. Filter by website, date, channel and status, and click a lead to see its full source story: channel, source, medium, campaign, keyword, search query, landing page, referrer, first touch, visits and days to convert, plus the form and the page it was sent from.

Lead status

Set each lead to New, Qualified, Won or Spam. Reports then show which channels bring leads that turn into work, not just form fills. Google Ads conversions can be limited to leads you mark Qualified or Won.

Reports and Overview

Overview shows this month at a glance. Reports breaks leads down by channel, source, campaign, keyword and landing page, for first and latest touch, over any date range.

Export

On the Leads page click Export CSV to download the leads that match your filters, with every source field. Your data is always yours to take.

Spam filtering

SourceXray filters obvious spam automatically, such as bots that fill hidden trap fields and submissions full of links. A filtered lead shows why it was filtered. Spam is hidden from your reports, does not count towards your monthly leads and is never sent to your integrations. If something real was caught, open it and change its status back to New.

Monthly leads and history

Each plan includes a number of leads a month and a length of history. Once you reach the monthly number, new enquiries are not recorded until the next month starts or you upgrade. Your forms keep working as normal and your form emails still arrive. Settings shows how many leads were not stored. See Plans, billing and your account.