About SourceXray

Srdan Vujicic, founder

Srdan is an SEO and digital marketing specialist based in Perth, Western Australia. He has spent years running SEO, Google Ads, social media campaigns and WordPress websites for small businesses, and works every day in Google Search Console, Google Analytics and Google Tag Manager.

Why SourceXray exists

Business owners were paying for Google Ads, SEO and social media without knowing which one made the phone ring. Analytics showed visits, the inbox showed names, and nothing joined the two. A "How did you hear about us?" question on a form is a guess at best.

SourceXray puts the answer on every lead: the channel, campaign, exact paid keyword, and the first and latest visit, attached to the form submission itself. It works with the forms a website already has, so nobody has to rebuild anything, and the source travels with the lead to your inbox, CRM and ad platforms.

How we build it

• Honest data. We show the exact keyword wherever an ad platform passes it. Google hides organic search terms from every tool, so we never pretend otherwise.
• Privacy first. The script does its work in the visitor's browser and sends nothing until someone submits a form. We store one record per lead, not page views or sessions.
• Plain English. Reports and AI Tracking Setup are written for business owners, not analysts.
• Open about what is next. Our plans list only what works today. What we are building next, with target dates, is on the roadmap.

Talk to us

Questions, feedback or feature requests: info@sourcexray.com. Every email is read by the person who builds SourceXray.